On Helping Filipinos Build Their Dream Homes

I have been concentrating my real estate activities on Sta. Lucia Properties for a while now and it’s where I have had my most success in providing properties to buyers. But looking back, I realized that I needed to know more of the origins and history of this leading Real Estate company. 

Started by simple but God-fearing siblings Buenaventura and Marcela Robles-Santos as Buen-Mar Realty in 1972 as an opportunity to Filipino families to have their own dream homes, the name was changed to Sta. Lucia Realty & Development Inc., in honor of patron saint of Barangay Manggahan in Pasig City where the family lived.

Tragedy struck early with both Buenaventura and Marcela passing away within months of each other. Exequiel Robles, 17 years old and barely out of college took over the business and had to learn the trade from scratch. Observing, studying and slowly learning the intricacies of the business, his fascination for the potential of the business and his love for the Filipino has made Sta. Lucia companies what it is today.  

Read more on Sta. Lucia's vision of building dream houses here.